A minute or so on getting found on Google, AI and voice search, building a site that actually sells, and getting out of your own way. No jargon. Tap one, and it writes itself out as I talk.
Conversions · Design
The one button every website needs
Why a pretty site does nothing, and the single fix that makes it pay you.
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Let’s talk about buttons. I know, I know. So glamorous. But stay with me.
Most websites I see have, like... seven things they want you to do. Follow me. Read my blog. Sign up. Book a call. Buy the thing. Look at my dog.
And so people do... nothing.
Every great site has one main thing. One button. Book the call. Buy the cake. Join the list. Everything on the page, the photos, the words, the little animations, is there to walk someone gently to that one button.
So ask yourself. What’s the one thing I want people to do? Make it big. Make it obvious. Say it twice. That’s how a pretty website becomes one that actually pays you.
Reinvention · AI
Reinvention isn’t a crisis. It’s a launch.
For every woman who feels behind on the new thing, or on AI. You’re not behind.
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Can we talk about reinvention for a sec?
Because I keep hearing the same thing. "I want to start the new thing, but I don’t know where to begin." "Everyone’s talking about AI, and I feel so behind."
Hi. I see you. I’ve been you.
Here’s what I know after twenty years in tech. You’re not behind. You’re just early to your own next chapter. You don’t need the perfect plan. You need one clear page that says who you are now, what you do now, and how to work with you. That’s it. Put it out there. Let people find you. You can tweak everything later.
Reinvention isn’t a crisis. It’s a launch. So... what are we launching?
Voice search · AI search
Would they hear your name?
Voice search is where it’s all going. Here’s how to be the one answer Siri, Alexa and ChatGPT give.
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Okay, quick one.
Next time you’re in the car, ask your phone for a florist near you. And notice what happens. You don’t get ten links. You get one answer. Maybe two.
That’s voice search, and honestly? It’s where all of this is going. Siri, Alexa, ChatGPT... they’re all reading websites and deciding who to recommend. So here’s my question for you. If someone asked out loud for exactly what you do... would they hear your name?
The fix isn’t magic. Write down the questions your customers actually ask you. Answer them the way you’d answer a friend. Put them on your site. Then make sure Google and Bing actually know your site exists. That’s it. That’s the secret.
Okay. Go ask your phone something.
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